news & events

IT'S A MAD MAD WORLD

Overland Expo West 2023 was bigger than ever. And with that brought big vehicles to the little town of Flagstaff; all loaded with everything you could think of to bring the comforts of home on the trail. Honestly, we can't blame the type. You know them. The friend that's ready for literally anything. But is it mad to love a soft bed and steak dinner miles away from pollution under the glittery starry sky? We think so. Because its mad-awesome! Here are a few hardcore enthusiasts (and friends) who are as equally passionate about comfort as they are about adventure:

Meet Tom Freismuth @mad_yeti_ and his 2023 Toyota Sequoia. Equipped with ICON Stage 8 3-4.5" Billet suspension system and ICON Alloys 18" Compression wheels featuring our newly released Double Black finish. The build is clean and mean! It was a show stopper at the event. Between it and Freismuth's 9.5 ft stature (kidding), no one could miss this display! Including Overland Expo staff who named this ride a top five build at the show. Our friends at KC HilLites topped that with a top three honor, too!

Enter Robert Daharsh @waltzingmatildajt and his 2020 Jeep Gladiator. Equipped with ICON Stage 8 2.5" Billet suspension system, ICON Alloys 17" Rebound Pro wheels with Innerlock Technology, and front and rear ICON Impact Pro Series JT bumpers. Including a fully loaded Alucab and Turtleback Trailer. Needless to say this build is ready for EVERYTHING (and it's move in ready)! Daharsh has driven 1M miles of Death Valley and is ready to tackle another million in his fully equipped adventure-on-wheels.